Wayne Keeble
Executive Director

Wayne Keeble is the Chief Executive Officer (CEO) at SA Commercial Group. With over 20 years’ experience in the financial services industry, Wayne is a passionate business leader who has a strong focus on sustainable profitability and identifying business opportunities of great value.
Prior to SA Commercial Group, Wayne successfully founded and grew various companies that are still in operation, namely:

• Wayne Keeble Brokers which he started in 1993;
• Bathopele Traders. Founded in 1998 it is a procurement company that services the public and private sectors and achieves consistent growth year on year. He is still its major shareholder;

• SA Commercial Insurance Brokers (Pty) Ltd. Founded in 2005 it is one of the largest 100% black-owned and managed short-term brokers in South Africa. As a recipient of Santam’s Emthunzini Black Business Partners Trust, in 2009 SA Commercial was awarded equity in Santam as part of its adherence to the financial services charter.

Wayne is married to Renee Keeble, the founder and Managing Director of SA Commercial BPO. They live in Cape Town and have grown children, one of whom has joined the family business.

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